If you are a Christian “thought leader”, you have an obligation to post and tweet several life-affirming thoughts throughout the day. These thoughts can be challenging, they can be inspirational, they can be humorous, and they can be sad. They can never be insulting or offensive. Sometimes you can quote Scripture, but – let’s be honest – that’s sorta the easy way out, am I right? I mean, we can all copy and paste our favorite verse into Twitter, hit send, and call it day. The creative thought leader will find a way to take the scripture and apply it something funny that happened to him/her at the coffee shop that morning.
There you go. Follow the advice above and you’ll be leading people 140 characters at a time.